Archive for the ‘Widgets’ Category

Widgets are changing the Internet

Wednesday, September 29th, 2010

Twitter app

A few articles have been published recently about how widgets are changing the Internet and how we use it. The most prominent was Wired’s article, “The Web Is Dead. Long Live the Internet”.

Desktop and mobile widgets (also called mobile apps) are taking over our desktops and mobile devices in a big way. This is mainly because they’re small, and easy to install and use – and they deliver!

We don’t need websites, we need content

The Internet is overloaded with websites and information. To get the piece of information we need, we usually conduct a search for it, wading through dozens of websites to get to the nugget we want – and many times, it’s not very easy to find. The fact is, websites are overloaded. You can see this by taking a look at any big website or portal. Everything is on homepage, but the problem is that we don’t need everything; we need just the piece of content or service we are looking for.

Here come widgets to the rescue. With a widget, you get only the piece of information you need. If you need weather – you get just weather, if you need news or video – you get just news or just video.

We want easy interface

Websites vary greatly and use so many different interfaces that sometimes it’s difficult to find your required content block. However, widgets use a simple and familiar desktop interface. Widgets are more unified so we can use them intuitively.

There’s no doubt that a desktop interface is more handy than a web interface. 75% of all Twitter traffic comes from third-party applications such as TweetDeck , Tweetie, Twitterrific, and more.

We’re moving from “searching” to “getting”

With the introduction of widgets on the scene, we’re changing the way we access information. We’re using Twitter, Facebook, Foursquare, and Google widgets and apps instead of browsers. “Search for information” behavior is rapidly changing to “get widget and get content” – and this is much more direct.

Statistics show that more and more people prefer to find an appropriate widget and get content from it rather than search the web for the content they need. There are now:

· 17 million widget installations from Live Gallery per month

· 150 million widget installations from Google Apps Marketplace per month

· 3 billion widget installations from Apple App Store per month

…and these numbers are increasing every month.

Are you on the widget train or will you be left behind at the station?

Get 1000 installs of your widget daily

Tuesday, September 7th, 2010

Smart widget promotion greatly increases your widget’s adoption – and your website traffic.

Statistics example of widget that gets 1000 daily installs

It’s not difficult to get 30,000 installs of your widget within your first month. Publishing your widget in widget galleries and download archives will help you boost your widget installations. The main source of installations for your widget is Live Gallery.

Follow these simple steps to get 1000 daily installations:

  1. Create a widget from any web content, or convert your existing web widget to the desktop.
  2. Make a nice screenshot, 60×60 pixels.
  3. Add your widget to Live Gallery.
  4. Attach the screenshot you created in Step 2.
  5. Add tags to your widget profile, so users will be able to find it. Use as many tags as you need, and use different keyword variations.
  6. Ask your users to vote for your widget and leave comments.

How does this affect your website traffic?

You can place an ad or link to your website on a widget, or make a widget that interacts with your website and sends users directly to it. For example, send users of your widget to your website database search.

The average CTR (click-through rate) on a widget ad or link is 10%. You can increase this value by interacting with widget users, sending desktop alerts, and making special offers and promotions.

Example:

Let’s assume that your widget receives about 30,000 installs each month. In 3 months it will get about 90,000 installs. Predicting that you have a 10% CTR, you can expect about 9,000 visitors to your website who have a high chance of becoming constant users.

How to get visitors to your website

Thursday, May 27th, 2010

image

Previously we wrote about how to promote your desktop widget. Today we’ll talk about how to get repeat visitors to your website.

This short post talks about putting your widget on Windows Live Gallery, which is a great channel of distribution of your widgets. Best of all, people who download your widget from this popular site will have easy access to your website – increasing your traffic quickly. Here’s how to take advantage of this popular channel:

  1. Make a widget.
    If you already have a web widget, just paste your widget code and get a desktop widget. If you don’t have a web widget, use our Web Grabber to grab content from you website and make one.
  2. Submit your widget to Windows Live Gallery.

Some tips:

  • Make a widget that will be useful and interesting for your audience.
  • Create a great thumbnail that will attract attention.
  • Use an appealing name and description.

What you can expect?

Let’s take a look at some examples. Here is a Pacman gadget that was published in Live Gallery. During its first month alone it received about 10,000 downloads from Live Gallery. The interesting thing is that nice looking widgets make people actively share it. Actual installs from Live Gallery and other resources for this widget came to more than 30,000 installs during the first month. Sounds great.

Here are more successful examples:

· Horoscope Daily gadget  2.2 million downloads

· Piano gadget  2.8 million downloads

· Language Translator gadget  6.5 million downloads

· And finally WeatherBug gadget 26.4 million downloads

Desktop widgets: Radio on the desktop

Tuesday, May 11th, 2010

We’re really excited that our desktop widget service is being used by more and more publishers, and that it’s helping them to promote their web services. Today we’ll show you some real examples of how these widgets are being used in web radio. Our desktop widget is highly effective for any broadcasting company that streams audio or video online, and some interesting online radio stations are using our service to build their own desktop widget and promote their brands. Check them out!

deepgrooveradioDeepGroove Radio

Deepgroove Radio is a private Web radio stations from Germany. They created a desktop widget that allows everyone to listen to the radio on the desktop. You can download the deepGroove Radio widget here: http://desktopify.com/gallery/deepGroove Radio Widget

 

radiogetswildRadio Gets Wild

Radio Gets Wild is an online interactive community radio station with DJ broadcasters from all around the world. You can get the Radio Player desktop widget and listen live here: http://desktopify.com/gallery/Radio Gets Wild Radio Player.

Or you can get their Music on Demand widget to listen to recorded shows. They also offer other cool desktop widgets here: http://radiogetswild.com/Desktop.html

"I like desktopify.com because it gives the chance to offer something different to website users. Desktop widgets are extremely handy since users don’t have to open a website webpage."
Tim Daymond,
Radio Gets Wild
Station Founder

cadenatop Cadena Top

Cadena Top is Latin-based web Radio. Their desktop widget allows you to switch between channels and is available for download from Cadena Top website and our gallery.

 

 

bbcradio

 BBC Radio

This is an unofficial desktop widget that displays useful information about what’s on BBC Radio live, as well as easily switch between and listen to all BBC radio stations from the desktop:
http://desktopify.com/gallery/BBC Radio Player

How to promote your desktop widget

Tuesday, March 30th, 2010

Desktop widgets are great way to stay in touch with your audience and promote your content. The more downloads and installs of your widget, the more visits and clicks you’ll get on your website. Desktop widgets are highly adopted by users, and are lightweight and easy to install – especially Windows Vista and Windows 7 gadgets which don’t require the “installation” that most of us are accustomed to. You simply “add” the widget to your desktop.

Content

Value
Content is king, and it’s important that your content provide value to your users. This rule applies to widgets, too. Your widget should be interesting and valuable to your users. Give them something that they’ll love and can really use.

Uniqueness
Users can install many widgets on a single desktop, so don’t try to put everything into one widget. Give them unique widgets with your own content, and don’t make just another clock or RSS widget. Also, offer users choices by making several widgets and letting them choose the ones they they want to install.

Distribution

Your website
This is your primary distribution point of your widget. Whether it’s their first time at your site or they’re regular visitors, if users find your content valuable there’s a good chance that they’ll install your widget so they can access your services any time from their desktop. We prepare code to paste at your website – you’ll get this code in your confirmation email after you create your widget, or you can always come back to your Dashboard to retrieve it later.

Galleries
You can also post your widget in the Desktopify gallery to expose it to other users who are looking for widgets. To do this, you need to add thumbnail of your widget when you create it, and make sure that your widget operates properly. There are also other widget galleries out there, such as Widgipedia, and to promote your Windows Vista or Windows 7 gadget, you can add it to Live Gallery. All Windows users have access to this gallery from the Gadgets menu in Windows. This is the most popular gallery, and top widgets there have been downloaded by millions of users.

Directories
Desktopify also provides you with widgets that run like a regular application. This allows you to submit your widget to download directories. There are hundreds of these directories: CNET Download, Tucows, Softpedia, and many more. Submitting to these directories not only increases widget downloads, but also has positive effect on your SEO.